PCC at USM graces ‘Kalivungan Festival 2016’

In celebration of the annual event of the Cotabato Province as it commemorates its 102nd Foundation Anniversary dubbed as “Kalivungan Festival 2016”, the Philippine Carabao Center at the University of Southern Mindanao (PCC at USM) participated as one of its exhibitors during the “Tabuan: The MSME Specials” last August 28 to September 1.

The trade exhibit, which aims to provide micro-small and medium enterprises (MSMEs), is a platform for building synergies through targeted business to business opportunities, market local products or services and have a closer interaction among other clients.

The week-long celebration formally opened at the Capitol Compound, Amas, Kidapawan City led by the Hon. Gov. Emmylou “Lala” J. Taliño-Mendoza.

The “Tabuan” showcased the locally produced products in the province of Cotabato which are marketed locally while the provincial government of Cotabato tapped experts to train and support these local producers to be globally competitive. This was done through various seminars to boost the knowledge and skills of entrepreneurs especially on improving product quality, labeling and packaging and provide market opportunities by collaborating investors locally and abroad.

PCC at USM displayed for sale its variety of dairy products and gained popularity by introducing the dragon fruit-flavored ice cream which drew crowd attention. IEC materials were likewise distributed to spectators and clients at the trade exhibit.

During the culmination program, PCC at USM was adjudged 3rd place Top Seller and 3rd Trendy Award to more than 30 exhibitors of various products with the support and leadership of its center director, Mr. Benjamin John C. Basilio. These awards only show that dairying is a potential business opportunity that will provide additional income to dairy farmers while improving the nutrition of children.


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