CBED coordinators capacitated to design market study

A wider market for local dairy cooperative’s carabao-based products is the new way forward for the regional Carabao-Based Enterprise Development (CBED) coordinators after they were immersed in an in-depth market study writeshop on February 12-13, 2024 at the DA-Philippine Carabao Center National Headquarters and Gene Pool (DA-PCC NHGP), Science City of Muñoz, Nueva Ecija.

The coordinators explored the prospective market for carabao milk and carabao-based products, evaluated its strengths, opportunities, and weaknesses, and bridged the gaps and emerging trends in the carabao-based enterprise.

The activity is part of the implementation of the milk feeding program of the Department of Education (DepEd) and DA-PCC adapting the Negotiated Procurement-Community Participation (NPCP) as a mode of procurement to ensure that local cooperatives will be prioritized as suppliers of milk.

Central Luzon State University (CLSU) professors Katrina Sedillo and Sherwin Celestino emphasized the framework and process of marketing, the value of market research and economic analysis in decision-making, the comprehension of the marketplace, and the identification of target customers’ needs and desires.

A market study per region and a consolidated national market study are the outputs of the writeshop.