PCC, McBride Corporation ink partnership on development, marketing of carabao’s milk products

PCC forged an agreement with McBride Corporation last August 12 to help develop and promote the local dairy industry by helping Filipino farmers achieve sustainability in dairy entrepreneurship. This will be made possible through assistance in the areas of research for development, product development and marketing of carabao’s milk products.

Dr. Arnel N. Del Barrio, PCC Acting Executive Director, and Harvey S. Keh, Vice President for Operations of McBride Corporation, formalized the agreement through a Memorandum of Agreement (MOA) signing at the PCC Manila Liaison Office in Quezon City. As witnesses were Karla Pastore Keh, wife of Keh, and Dr. Annabelle S. Sarabia, PCC’s national coordinator for Research for Development.

McBride Corporation is a trusted private company that provides high quality plastics packaging in the ASEAN Region. It also carries other product lines that address the needs of the following industries: food and beverage, chemical, agriculture, pharmaceutical, and household products.

As stipulated in the MOA, McBride Corporation will help improve the competitiveness of PCC-assisted dairy associations and/or cooperatives through development initiatives along the aspects of research and marketing. “The role of PCC in this agreement is to collaborate with McBride Corporation in developing appropriate protocols for the processing of quality carabao’s milk products, to supply milk to the corporation, and to cooperate for the promotion and marketing of these products,” Dr. Del Barrio said.

Keh, on the other hand, said his company will be in-charge of the following: putting-up necessary storage facility including refrigerated transport vehicles for milk products, forming-up of a product development team that will develop appropriate protocols for market-driven carabao’s milk products, and promotion and marketing of these products.

He likewise added that his company will allocate 50% from the net sales of these products to serve as Dairy Development Trust Fund that will be used as capability building fund, among other forms of assistance, for the dairy farmers.